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Thesis on Management

Introduction
The direction of the economy is truly challenging ahead. As we evolve gracefully from new economy to k-economy, business leaders have recognised the dependence on how fast an organisation, can align itself to the general and task influence PEST-I (ie. Politics, Economy, Social, Technology and Internationalisation) environment in determining corporate survival. Either evolve with the economic perspective or be extinct. And Given the continual changes in the environment, businesses must be built around these turbulent conditions. Thus, a pivotal success factor for companies adapting to these changes begins within, the need for a strategic Human Resource (HR) department.

Feedbacks from CEOs of US based companies interviewed by HR Magazine (Leonard 1998) have reinforced the importance and the strategic role of HR Management (HRM). Continue reading

Thesis on Culture

This is a sample thesis on culture:

I would like to start off with the definition of Culture, which is an organized system of learned behavior and thought patterns. Always make manifest by a group making that group distinctive from other groups. It is non-instinctive but rests on a biological base of: binocular, stereoscopic, color, vision/ habitual, upright bipedal locomotion/ generalized forelimb with opposable thumb and the symbolic capacity of (750-950cc). It is transmitted through language is cumulative and embracing both artifacts and attitudes is human kinds chief adaptive mechanism. Continue reading

Research Proposal on Marketing

This is a sample research proposal on Marketing:

Nowadays marketing is becoming more and more important in this modern life. Every company must use this strategy to success and move forward. Marketing is a very dynamic lesson, and not just stuck in one point, its developing from time to time. For the recent year many of the company was dominated by the traditional way to promote and present their product, like using the mass media advertising. Companies relied primarily on their advertising agencies for guidance in nearly all areas of marketing communication. We cannot say that this way is wrong, but in this rapid changing time we can use the alternative ways in marketing that is Integrated Marketing Communication (IMC). Continue reading